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Digital Marketing Manager - Europe

Job Category: Marketing Manager

Job Location: London, West London

Description: My client is recruiting for a Digital Marketing Manager, focusing on all their European hotels

The Company:

International Hotel brand

Career opportunities for progression

The Role:

Responsible for administering, monitoring, optimising and analysing performance across the digital marketing channels

Managing the digital marketing strategy for the hotels in Europe

Collaborate and execute digital acquisition strategy in the European region covering Affiliate, Display, Email, Meta-search, paid and organic search campaigns

Forecast and manage marketing budgets across all digital channels

Work with the Regional Revenue Management team to develop offers, products and packages and ensure that relevant landing pages are built on the brand website

Liaise with regional stakeholders and hotel managers to develop and implement a content strategy

Liaise with Corporate CRM and Loyalty teams to provide relevant offers, content, assets and marketing messages for on-going CRM communications

Develop structure and processes for agencies for tracking, implementation and analysis of all digital marketing activities

Evaluate, develop and implement regional digital marketing plans for seasonal and need periods; identify revenue generating opportunities to run targeted campaigns throughout the year

Produce statistical reports on key website metrics which provides detailed results and articulates insights for key stakeholders

Managing 2x juniors within the team

Reporting to the Corporate Director of Digital Marketing

Ideal candidate:

Confident, motivated and a quick thinker when problem solving

At least 4 years' experience in online marketing in an agency or a client environment

Experience with web analytics tools such as Adobe Analytics, Google Analytics, Web Trends etc. and a data driven approach to marketing

Ability to manage multiple projects in a fast-paced, deadline-driven environment

Proven ability to work effectively within a cross-departmental team

Package:

Salary dependent on experience

Pension Plan

Meals on duty

Employee Discounted Accommodation

Employee Discount on Food & Beverage and Hotel Restaurants

Please note that due to high level of applications only successful candidates will be contacted

Employer Reference: LM 1010207
Job Type: Permanent
Contact Phone Number: 020 7268 6333

Number of Views: 14
Date Added: 31 July 2019

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